Fresh new logo, modernized interior design and continued personalized service reinforces Bank’s prominent community standing 

Carteret, NJ – URSB, Carteret’s hometown bank with an outstanding 100-year reputation for personalized service and commitment to the community, has announced plans for renovations to its Carteret location. The sweeping changes comprise a rebranding effort – including a refreshed logo – and, inside, a modernized pod-design floor plan to facilitate closer interaction between customers and employees. The bank will remain open for business throughout the renovation process.

Since its inception in 1914, URSB has been a mainstay in Carteret, fostering a sense of community for customers by offering personalized service and a wide array of banking services. The modernization effort coincides with the town’s initiative to build a “Better Carteret,” a comprehensive proposal to bolster the area’s local businesses and enhance consumer experiences. With the updates, the bank is positioned for continued growth and cements its reputation as a reliable financial institution in the Carteret area.

In the face of increasingly digitized, impersonal banking, URSB remains a notable presence as Carteret’s hometown bank. Employees’ unsurpassed loyalty to Carteret secure the bank’s role as a knowledgeable and familiar institution fully equipped to accommodate the needs of residents. By cross-training employees in a myriad of banking operations, the bank provides a full-service experience complete with personalized care for customers. URSB’s century-old roots in the town establish it as a financial cornerstone of the community.

“The renovations will provide a more enjoyable and streamlined experience for our customers,” said Kenneth R. Totten, President & CEO of URSB. “As we strive to build a better Carteret, we also continue to hold ourselves to the highest standard of banking excellence while maintaining a strong interpersonal relationship with community members.”

URSB offers high interest checking accounts, such as Kasasa Cash^® and Kasasa Cash Back^®, as well as some of the most competitive CD rates in the market. The bank is dedicated to providing powerful financial tools that allow its customers to pursue their dreams while remaining financially secure. The bank’s suite of products and services includes personal banking, mobile banking, mortgages, home equity loans and lines of credit, as well as commercial mortgages for multi-family/mixed-use properties. Online and mobile services allow customers secure access to their accounts, as well as the ease of banking at their convenience.

About URSB

With an outstanding 100-year reputation for personalized service and passionate commitment to its community, URSB, Carteret’s only hometown-based bank, serves the personal banking needs of customers throughout Central New Jersey. The bank’s suite of products and services includes perUnitesonal banking, mobile banking, mortgages, home equity loans and lines of credit, as well as commercial mortgages for multi-family/mixed-use properties.

Online and mobile services allow secure access to accounts, and the ease of banking at customers’ convenience. Offering high interest checking accounts and among the most competitive CD rates on the market, URSB is a modern financial institution dedicated to providing powerful financial tools to allow customers to pursue their dreams while remaining financially secure.

For more information, visit www.ursbank.com. Member FDIC. Equal Opportunity Lender.